xPotomac features the most influential media technologies most likely to impact businesses and marketers in the immediate future.

Register Today!

Event Details


February 28, 2014


8:00 am ~ 3:45 pm


Copley Lounge, Washington, DC


This groundbreaking conference features some of the most influencial media technologies most likely to impact businesses and marketers in the immediate future.

Robert Scoble

Robert Scoble

Co-Author, Age of Context

Robert Scoble is among the world’s best-known tech journalists. In his day job as Startup Liaison for Rackspace, the Open Cloud Computing Company, Scoble travels the world looking for the latest developments on technology’s bleeding edge. He’s interviewed thousands of executives and technology innovators and reports for Rackspace TV and in social media. He can be found at scobleizer.com. You can connect with him on social networks as Robert Scoble.
Shel Israel

Shel Israel

Co-Author, Age of Context

Shel Israel helps businesses tell their stories in engaging ways as a writer, consultant and presentation coach. He writes The Social Beat column for Forbes and has contributed editorially to BusinessWeek, Dow Jones, Fast Company and American Express Open Forum. He has been a keynote speaker more than 50 times on five continents. You can follow him at http://blogs.forbes.com/shelisrael and talk to him at most social networks as shelisrael
Toby Bloomberg

Toby Bloomberg

Cox Media Group

Toby Bloomberg is recognized for her expertise in combining social media with traditional marketing values (strategy, customer insights, segmentation) while maintaining digital conversation authenticity. Her adventures in social media began in 2004 with the creation of her award winning blog Diva Marketing. She has worked with Fortune 100 brands and small business in both B2B, B2C, as well as, nonprofits. Currently Toby is the director of social media integration for Cox Digital Media where she supports a portfolio of over 70 TV, radio and newspapers properties in using social media as a catalyst to build stronger brand-to-audience relationships.
Danielle Brigida

Danielle Brigida

National Wildlife Federation

Danielle Brigida is Senior Manager of Social Strategy and Integration for the National Wildlife Federation, where she actively engages constituents using a mixture of online tools and social networking sites. An early adopter of social media with creative, engaging campaigns, Danielle has been recognized by Mashable, Fast Company, and Mother Nature Network for her efforts to drive traffic and engagement for NWF’s campaigns. Danielle has spoken at South by Southwest (SXSW), PR News Digital Media Summit, Blog World, and Nonprofit Technology Conference. Additionally, she has been interviewed by The New York Times, USA Today, Fast Company, The Washington Post, The Nonprofit Times, and Mashable.
Allyson Kapin

Allyson Kapin

Rad Campaign

Allyson Kapin, Partner and Co-Founder of Rad Campaign Allyson has been named one of “Top Tech Titans” by the Washingtonian, one of the Most Influential Women in Tech by Fast Company, and one of the top 30 Women Entrepreneurs to Follow on Twitter by Forbes for her leadership role in technology and social media. Allyson is the co-author of the nonprofit best selling book Social Change Anytime Everywhere that serves as a nonprofit practitioners guide to spark advocacy, raise money, and build community across online channels.
Jim Long

Jim Long

NBC News

Jim Long is an award winning, veteran, NBC News cameraman.  Over the years, Long has built a strong reputation for fierce dedication to his craft as a visual storyteller.  He and his camera have been witness to history and he’s traveled the globe covering Presidents,  heads of state, and world-changing events.   Mr. Long is also is an early pioneer of social media.  As the first Twitter account to give the world a peek behind the scenes of TV news, Long help usher in the era of legacy media’s adoption of social media.
Peter Corbett

Peter Corbett


JPeter Corbett is the founder and CEO of iStrategyLabs – a digital agency that develops solutions to clients’ challenges and brings them to life in the online and offline world. He’s widely known for his marketing acumen coupled with a deep technical background, and a focus on community building. His client work includes brands like Disney, ESPN, ABC, NPR, PBS, GE, Microsoft, NASDAQ, Intel, GEICO, American Eagle Outfitters, Pinkberry, Honest Tea, Coca-Cola, Crate & Barrel/CB2, Chase, Rosetta Stone, The US Army, Deloitte, McKinsey, Volkswagen, Audi, Ford, Hilton, Double Tree, Embassy Suites Hotels, Marriott, Sweetgreen and more.
Lauren Vargas

Lauren Vargas


By day, Lauren Vargas is the Head of Social Media and Community at Aetna and based in Boston, Massachusetts. By night, she is an insomniac devouring dystopian fiction. And somewhere in a parallel universe, Vargas finds a way to stop time and is a Harvard Museum Studies graduate student.


Time Sessions
AM 8:00 Doors Open
AM 9:00 Opening Remarks
AM 9:15 KEYNOTE: Robert Scoble and Shel Israel, The Age of Context
AM 10:00 Lauren Vargas, Digital Media in a Regulated Environment
AM 10:45 Break
AM 11:00 Toby Bloomberg, Broadcast and Print Media Adoption of Digital
AM 11:45 Peter Corbett, The Internet of Things
PM 12:30 Lunch
PM 1:45 Danielle Brigida & Allyson Kapin, Disrupting Social Change
PM 2:30 Jim Long, The Wild World of Video
PM 3:45 Happy Hour (Sponsored by Lewis PR)


Event management for xPotomac 2014 powered by Eventbrite


Lewis PR
GreenBuzz Agency
The Startup Monthly